ASSISTANT GENERAL MANAGER – MARKETING, COMMUNICATIONS & MEMBER EXPERIENCE

Michelle Tracey is an astute marketing communications specialist with a love for curating memorable customer experiences. She currently serves as Assistant General Manager, Marketing, Communications & Member Experience at First Heritage Co-operative Credit Union Limited; giving strategic oversight of both the Credit Union and its investment subsidiary, FHC Investments Limited’s, marketing portfolio.

Michelle has held a number of managerial roles throughout her twelve years’ experience in Marketing, including Director of Corporate Communications (Acting), Director of Sales (Acting), as well as Marketing Manager for the Urban Development Corporation. Prior to this, she held the position of Assistant Marketing Manager for the PROVEN group. Her experience spans Investments and Wealth Management, Micro-Lending, Real Estate, Infrastructural Development and Tourism along with retail banking.

She earned a Masters in Business Administration from the University of the West Indies, and a Bachelor of Arts (Honours) in Marketing and International Business from the University of Technology, Jamaica.